Green- Improvements

Red-Improvements by peers

Feedback from Brief

By: Torin Woodwards

Successful -

You have correctly punctuated.

Created a brief which is correctly set out.

You have shown an understanding of what a brief is qand shown that in creating your brief.

Unsuccessful -

The target audience is not specified to the maximum age limit.

It does not specify who it is for whether it is for females or males or both.

Improvements-

To finish the target audience

Specify and be clear on what you are typing 

Lewis Hall Feedback from Feedbacked Brief-

I disagree with some of the Unsuccessful points like the target audience max age which I did state in my brief and I did state that the product if for girls and boys.

Football Enhancement Brief

26^th September 2016

Project Summary

The project is an enhancement which is legal and free to use. The project will enhance players to think quicker and beat the opponents seeing the movements earlier as the enhancement speeds up the thought process. The product will be available to buy for £5 for 1 or 3 for £12 each product will last approximately 60mins.Using the enhancement will increase chances of getting spotted by a scout because your performance will be better so you have more chance getting into a better team. The product can be partners with football clubs and academy’s doing a deal for a sponsorship on the club. The product can be shipped across the world with the main headquarters of the product being in Bournemouth. All products have a main priority of being delivered in less than a week. The product comes in 5 different flavours for the best taste and satisfaction of the product. The 5 flavours are Strawberry, Chocolate, Vanilla, Banana, Raspberry. The thickness of the powder if mixed with milk tastes like a milkshake or with water tastes as flavoured water. The product can be used within a day of opening or a month without being opened. Our product is a very cheap enhancement and does not need to be referenced to if used in a competitive match or friendly.

Target Audience

The product will be sold to footballers who are 11+ the enhancement can be for professional footballers and semi-pro but can still be used for amateur standard. The product can be for males and females who want to be professionals or improve their game to the next level. We recommend you do not use the product if you are 50+ as it may increase stress levels or blood pressure.

Perception/Tone/Guidelines

-Use 5 mins before kick-off at a match to get 60 mins of quick thinking to play better.

-Mix with water or milk and shake well for best results.

-Do not drink 3 per 24 hours.

Communication Strategy

Because the enhancement will be used by professional players some of the amateur players will copy and buy the product as the pros will use it. The trailer of someone playing well and impressing people who are watching will make more viewers want to buy the product. People’s friends who buy the product might recommend it to the friends of family who will then buy the product. The product will be on the television and on websites to promote the product/enhancement.

Competitive Positioning

Our product is the best LEGAL enhancement in Sport. The powder can increase thought process to make you think quicker. The enhancement will be available to be for academy footballers or players who are not in a academy can still buy and use the enhancement. The players must be 11+ and the enhancement works best at 5 mins before kick-off to be consumed for best results. The enhancement can be used for any sport but you won’t get best results for sports that use less of the brain. Rugby and football are the main sports for the enhancement.

ASA regulations – my advert will have to match the asa regulations to make it a legal advert and all the claims will have to be checked and sorted out

Single Minded Message

Be a step ahead.

Questionnaire results.

These are my questions from my questionnaire I asked these questions to know how much people would pay for the product, if most of the audience is male or female. If people are interested in football and buying the enhancement and if they will see it as a form of cheating. The price will help as some market research and help me decide on the price and if it needs changing.

 NARRATIVE

CHARACTERS & LOCATIONS

HISTORY

ACTIVITIES

REPRESENTATIONS

Age: 15

Hobbies: Football, Sport and spending time with friends

Personality: Enjoys watching sports and very sporty an extrovert.

Background: Grew up in a town, lots of leisure centres, 

Skills for digital enterprise

• Have knowledge of the product and research to learn more.
• Do some Market research which will get your prices more accurate.
• Know who the product is aimed for.
• Explain what the product is to the customers .
• Get the product name out there and spread the company product.

Why I am undertaking this research.

This research will help my product be more appealing to different people around the world which will make my product more successful and get more people using the product.

What research I will need to be successful.

One of the most important research i will have to do is'Market Research'this will make my product more available for all customers for an appropiate price and a balanced price.

Secondary Research.

I have used some secondary research using how other companies use professionals to influence younger players to buy the product.  

Commercial Awareness- 

Using commercial awareness will help me see other competitors who are making products like mine and that way I will be able to change my product to be different to theirs and also can see what was popular with their product which I could implement into mine. Therefore I can also see what wasn't popular.

Creative and Innovative thinking- 

My use of this skill will allow me to make a product which is unique and popular with the target audience. I will look at the current market and also research the ages of my target audience and see what is a popular trend currently and will advertise using that to draw their attention onto the product also. Also thinking differently will help my product be more successful because no other product on the market will be like mine.

Prioritisation and Time Management-

This skill is very important because using it will help the outcome of my product, planning using time management will allow me to see what part of the creation I will need to complete first and then last and will also keep me on track to beat my deadline. Doing the important parts of the creation first will free up more time for editing and manipulating the product before the end.

Problem Solving-

Problem solving will be a skill I will be using alot in the creation of my product, I will come across parts like this where I will have to edit and problem solve to keep to the guidelines I am given. 

Communication and Persuasiveness skills-

Using this skill will help my product be more successful on the market. Persuading my audience to buy my product is one of the first selling points to think about. So advertising well and building a good relationship with my audience and clients. I will have to exaggerate to make it easier for my product to sell, but not say the product will do something that it doesn't do. Otherwise my clients will lose trust and therefore stop buying the product.

These skills for enterprising will help me better my product and show me how to get to different people to purchase the product. These will make me successful now and into the future. These show how to use market research so your product will be priced correctly and balanced. 

The apprentice entrepreneurs show that you need many different plans and not many of them will pull off and be successful. They also state about how much easier it is if everyone works together and does not argue even though that will happen. They also state how important it is to get a lot of different objectives completed quickly to give more time to the harder longer objectives.

Using these enterprise skills will help me develop my understanding of enterprise and will give me more ideas on how to use these to help me sell the product. Using these will also make my product look more professional and sleeker.

In this popplet I have stated the different products and designs I thought could be a good idea. I have gone in depth about each one stating the audience for each one, I have also used primary and secondary research for each idea also, showing it with evidence, I used that to help me have a different and unique idea to go on the market, to know my idea is unique I then used market research and looked at the different products on the market.

Similar adverts like mine.

Neymar Gillette Advert - Neymar plays to a low standard he goes and has a shave which apparently change the level of your performance.

Why this could help my advert: This advert shows good angles and good speeds of clips which I could input in my advert and also shows how long a advert should be.

Paul Pogba Adidas Advert- When Pogba is young he plays football and gets in trouble and it shows his journey from a young boy with a dream into becoming the world's expensive player.

Why this could help my advert: This advert gives off a motivational and emotional way to show ways of how Paul has grown throughout his life and gives a motivation to the audience. It shows that from whatever background or wherever you are from you can make it to the top if you work your hardest and don't give up

Nike Risk Everything Advert- The Risk Everything advert shows how young teenagers show how they want to grow and be like their idol when they grow up and emulate their idol.

Why this could help my advert: like mine this advert shows youngsters wanting to grow and improve throughout the years, It shows the training and how it could improve players.

To be successful the advert needs to show how the people in the advert are similar like people in real life and how we all have problems and to motivate them to improve throughout their life and how we all make mistakes and bad decisions and how people can try to change them and make improvements in their life. Good marketing also makes the product more successful.

My idea is unique because there isn't another brain speeder out in the industry. The Product will work well and drastically improve a players performance who uses the product to the correct guidelines. The product is one that will work on all players and both genders equally, you can purchase different flavours so you WILL find one for YOU.

My product will be displayed on large scales and all over the world to show that the product is available to everyone over the age of 11 and for people who are younger than 50. The product will be displayed on TV and most of the largest social media sites to get it to a lot of people. We will use famous models to display and famous clubs to connect and advertise our brand so more people will see. The purpose of famous people using and advertising our product will show that younger players will be influenced and want to be the same as the older professionals. We will hold events to give out small samples of our product to show how it works before they want to buy it. This will be good as many people may want to get involved and holding events presents more jobs out there for younger people who may want to be involved in the product and wants to learn about the company.

The advert will be of a young teen training and trying to better himself as a footballer, he will be jogging and training with footballs on an open field with a goal, trying to get the ball to hit the crossbar for some accuracy training. The player will have a football shirt on with his idol on his back, to show how idols influence young people's life.

I will develop my idea by changing small features of the design or flavours to make them more appealing or a higher standard for the audience or customers who will want to buy the product. The branding will stay the same but maybe just differ smalley because for a change but to change but to keep the same as the branding was. 

I will distribute my trailer on YOUTUBE, and that will be the main place where I distribute it. Although I will also put it on television on the main sports channels like, SKY SPORTS and BT SPORT, putting it on the sports channel will get out towards my target audience more. This is an example of market research and I have looked out on the market to see what is missing and this what I have chosen I think needs adding to the market. I used commercial awareness to show where the gaps in the market are. I used planning after this so I could plan and determine where I am going to distribute my trailer. These popular platforms where I am going to distribute my trailer should get me good recognition and a lot of people watching my trailer from all ages around the world.

Name: Tom Hordle

Date: 12/01/2017

Good: I really like the different camera angles and movement in the video. Your idea as well is good and you show the product well in the video.

Bad: I think the music does not fit the video and the editing could be a bit better.

Improvements: Change the music in the video something suitable to the video.

 Name: Ryan Boxell

Date: 19/01/2017

Good: The camera angles are good the way the clips flow is very good and there was a good variety of clip length 

Bad: The music needs to be changed and also the acting could be a bit better.

Improvements: change music and improve acting

Name: Lee Howarth

Date:19/01/2017

Good: I really like how you switched up the camera angles and showed off the product well.

Bad: Editing isn't very good

Improvements: Use transitions

Name: Lewie Green 

Date: 19/01/2017

Good: I like the different camera angles used and the quotes through out.

Bad: The editing could of been a bit editing making the transition more smooth than all of them being quick cuts. 

Improvements: Show the product clear in the video

( by showing the label clear )

Name: Lewis Browne

Date: 19/01/17

Good: Good annotations and titles.

Bad: Camera focusing.

Improvements: Advertise your product better by clearly showing it to the audience.